The words we use to ask questions or to label an issue will influence our actions or alter the way we see the issue.
-William Lutz

• Are you in favor of welfare? No? Then how about assistance to the poor?

• Do you think the US should spend more on the military? Or would you rather support the national defense?

• Are you in favor of foreign aid? Well, how about assistance to other countries?

As you can see from these examples, words are incredibly powerful in shaping our perceptions about issues. Like we learned in English 101, certain words have connotative meanings that overshadow or even alter their denotative meanings.